A new AI-powered Chrome extension judges content on its `trustworthiness' - MarTech Today

Summary of Article:

Recognant has described the tool as being a detector of "fake news," but it's actually a "trustworthiness" detector. It doesn't check facts or validate the source, but instead uses generated rules to evaluate the internal validity of a story. It is appropriate only for content of about 300 words or more, which excludes most tweets or Facebook posts.
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Reference Quality: 4

Seems Sketchy

Key Metrics:

Level of Editorialization:33
Seconds to Read Aloud:171.5873015873
Fact Density:0.77174235678243
Average Age (class) of Vocabulary Acquisition:1.5772342119448

Red Flags: 5

Author fails to be definitive
Author inserts unsupported opinions
Author makes forward looking statements which cannot be verified
Facts could be more frequently cited
Limited supporting facts

Key Words

recognant
wirtz
more reputable source
ceo brandon wirtz
seems legit
unpartial
trustworthiness

Biases / Slant:

Cognitive Bias Favors: statistical: 6
Gender Bias Favors: female: 18
Centricity Bias Favors: extrocentric: 18
Spectrum Bias Favors: individualization: 16
Temporal Bias Favors: immediacy: 6

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Rule #

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It doesn't check facts or validate the source, but instead uses generated rules to evaluate the internal validity of a story.8n't checkPut statements in the positive form and avoid not. It is more interesting to know what someone or something is than what it is not. All things are not many things, but are far fewer things.
To employ the plugin, a user clicks the "UN" button on the browser and sees these kinds of overlays: On the left is a story that Unpartial has rated as "Seems Legit," and on the right is one rated not credible9is a story thatOmmit needless words.
Its software has been employed by market researchers to see in real time how a TV series is doing on social media, and by cancer research organizations to peruse medical journals and find alternative treatments based on responses to protein signals.1Its software has been employed by market researchers to see in real time how a TV series is doing on social media, and by cancer research organizations to peruse medical journals and find alternative treatments based on responses to protein signals.Very long sentences can be difficult to follow. This sentence is more than would fit in a single text message or tweet. Consider shortening or dividing this sentence.
Wirtz said that untrustworthy content can have serious impacts on his company's clients, such as spreading misleading info about how to spot victims of human trafficking or presenting cancer remedies that are not based on valid science.1Wirtz said that untrustworthy content can have serious impacts on his company's clients, such as spreading misleading info about how to spot victims of human trafficking or presenting cancer remedies that are not based on valid science.Very long sentences can be difficult to follow. This sentence is more than would fit in a single text message or tweet. Consider shortening or dividing this sentence.
Wirtz said that untrustworthy content can have serious impacts on his company's clients, such as spreading misleading info about how to spot victims of human trafficking or presenting cancer remedies that are not based on valid science.8 are not basedPut statements in the positive form and avoid not. It is more interesting to know what someone or something is than what it is not. All things are not many things, but are far fewer things.
Instead of the neural net computing that IBM's Watson largely employs, he said, Unpartial uses a form of AI called mind simulation, where a seeded, initial set of rules is then supplemented by the software's generation of additional rules.1Instead of the neural net computing that IBM's Watson largely employs, he said, Unpartial uses a form of AI called mind simulation, where a seeded, initial set of rules is then supplemented by the software's generation of additional rules.Very long sentences can be difficult to follow. This sentence is more than would fit in a single text message or tweet. Consider shortening or dividing this sentence.
"A bad movie," for instance, is negative, while "the movie's characters were full of bad thoughts" is not necessarily.8 is not necessarilyPut statements in the positive form and avoid not. It is more interesting to know what someone or something is than what it is not. All things are not many things, but are far fewer things.

Disclaimer:

This is an AI generated analysis. While the AI does a very good job at determining if an article/post/webpage is of sufficient quality to be a citable source.
A web page may contain many true facts and be too opinionated, or too poorly cited to be a citable or reliable source. Conversely the AI only checks that the citations appear to be true.
If the AI determines that an article is "Untrustworthy" you should find another article that is more credible before taking actions based on the information it contains.
The AI is not perfect, so if it says the article seems legit, you should still verify that another source supports the position of this article, and that it is trustworthy.